TELECOMMUNICATIONS COMPANY ATTRIBUTES 12-MONTH REVENUE
INCREASE TO NEW SALES TRAINING SYSTEM

—Sales Division Boosts Revenue by 24% in Competitive Industry —

Powell, OH, May 24, 2005—Chuck Hegerty, VP of Sales for ITS Communications didn’t
have to re-invent the wheel, he just needed to find a way to execute on an old Sales
principle; If you increase your sales activity by 24%, you’ll increase your sales results by
24%, all other factors remaining the same. And he did just that.
“We had the X2 Boot Camp in March of 2004 and in the last year grew the company by
over 24%,” Chuck was quoted. “A portion of that success is from getting into more
targeted accounts using the X2 Sales System™.”

Mr. Hegerty and his sales team participated in the JDH Group 6-week performance
improvement process dedicated to teaching sales professionals how to achieve targeted
‘Top-down’ business appointments at a conversion ratio of over 50%.
“Successful performance training is a Process, not an Event,” said Jeff Hardesty,
developer of the X2 Sales System™. “Because this training process encompasses 4
distinct learning platforms and is implemented over 3 phases, it allows the majority of
participants to achieve the training goal, which is measurable, not arbitrary. The only
thing they have to do is just participate in the process.”

ITS Communications (www.itscommunications.com) is a voice, data and Internet
Company providing tier-1 bundled services to medium and large enterprise customers.
A regional company, they rely heavily on their sales division to market their offering to
businesses. And in a mature market like telecommunications, business people are
bludgeoned with sales calls. So getting an initia l audience at a level with fiscal authority
to start a sales process is a big downside for many sales people.
“The results of the 6-week X2 training process were pretty good”, Jeff Hardesty
continued. “The ITS team increased their new appointment conversion ratio by 450%.
All they needed to do was to incorporate the new skill-set into their daily sales routine
and keep a handle on their performance metrics.”

Mr. Hegerty stated they did just that. “We have integrated the X2 system into our sales
process. It is the 1st step in our 7-step sales process.
And for getting new-hires up to altitude quickly, Chuck said, “We now train our new
sales reps to the X2 appointment setting methodologies.
There is no question that X2 has increased our Conversation to appointment ratio as well
as the confidence of our account executives as they’re picking up the telephone to make
their prospecting calls.”

About JDH Group, Inc.
JDH Group, Inc. was founded in 2004 with the mission of increasing performance for
direct sales organizations. The X2 Sales System™ trains to one objective; improving
sales individuals Conversation-to-appointment ratio. This allows sales people to spend
less time to achieve the necessary number of ‘Top-down’ business appointments to
assure their monthly success.

They offer a no-risk Pilot program for companies to evaluate the results. Corporate
universities and trainers are then certified to the Process and adopt the X2 system into
their current Learning Management System. Customization via web technology and
ongoing support by JDH Group enables sales leadership and corporate trainers to adapt
the system over time to maintain high conversation conversion ratios and maximum
revenue results.


JDH Group is a privately held company and can be found on the web @
http://www.convertmoresales.com
Jeff Hardesty, developer of the X2 Sales System™ offers a complimentary analysis of
your sales organization performance metrics @
http://www.convertmoresales.com/roi_survey.html